Meeting
Today we met at the KTH library to prepare our work for the exercise on Thursday. This work consist of making 2 personas, 2 scenarios for each persona, and a table of pain points.
Discussion about personas
Our primary persona will be a child, and since we have quite a lot of information from interviewing parents, and as parents are in close connection to their children, we decided to make the secondary persona a parent.
Work to be done before next meeting
Since we did not have time to finish everything before people had to leave for lectures we decided to split up the work. Each person is responsible for creating some part of the work.
Since we did not have time to finish everything before people had to leave for lectures we decided to split up the work. Each person is responsible for creating some part of the work.
Alex: Scenario where the mother wants her kid to learn.
Petter: Scenario where the mother wants her kid to have fun.
Jessie and Thomas: Scenarios of the kid wanting to have fun.
Johan: Finalize the personas.
Until next exercise Johan will make slides for the personas, and the rest of the group will add slides with their respective scenarios.
Primary
Name: Jakob Eriksson
Age: 10
Hometown: Stockholm, Sweden
Background
Maria heard about a new exhibition in the Naturhistoriska Museum so she took the day off to go there during the week when there wont be as many people. The new exhibition is supposed to be specially directed at children so she hopes Jakob can learn a lot there.
On the internet page of the museum she takes a look at the map and decides to combine the visit with an older exhibition about prehistoric animals and humans because Jakob loves the Ice Age movies.
In the museum they first visit the older exhibit. There are a lot of life-sized animals and huge skeletons. Jakob is impressed by the size and asks what all the animals are. Maria tells him about the animals and the world back then while they pass through the exhibition. Jakob always runs to the next pieces, amazed by the size and new images. Maria has the feeling that he is learning a lot in that room but there have been only plates with more information for her, nothing interactive for Jakob.
After that they go to the new exhibition. As expected its quite empty so Jakob can run around from one to the other. Maria doesn't have to explain a lot because everything works on its own. Jakob is able to interact with everything and learns by doing so. Maria thinks that more information about the things he is doing would be better though. This exhibit is more of a playground with a theme than a exhibition. While Jakob is at another piece she tries out one of the pieces with a display because probably there is more information to get. But unfortunately it is just a very simple game-like series of pictures without real content. She thinks that this room is too much to play around and too less information and learning.
When they leave she wonders if the combination of those two exhibitions would be a good solution. She also needed a better way than plates to get information for herself. Then she would have been able to explain even more to her son. Jakob was really happy with the visit, he had a lot of fun and says he wants to come back . So at least his interest in museums is strengthened.
Scenario 2, mother want her kids to have fun. (Petter Janse)
Maria has taken the day off to take her two children Jakob and Anna to the Naturhistoriska museum. She chose this day because there is a teacher day at the school so both her children have their day off and need someone to take care of them anyway, so they might as well get a fun day together out of it.
When they arrive at the museum they find a map that shows that there are two floors with exhibits. She also sees that the dinosaur exhibit is closed for renovation, something she did not see any information about when she visited their homepage to find the opening hours. She is disappointed because she knows Jakob love that exhibition. Instead they decide to start with the first one on the entrance floor. This is an exhibit about "diversity of life" with a lot of stuffed animals, and there is not much to do other than look at the various animals and read the names of them. Both Jakob and Anna quickly gets bored and tell Maria that this is no fun. Maria understand that just watching stuffed animals and reading their names are neither very fun nor interesting for children of their age.
Maria sees a employee and asks him if there isn't anything more suited for children of their age. The employee answers that there is an exhibit one floor up with a lot of fun interactions that is suited for younger guests such as her children. Maria and her children leaves the diversity of life exhibit and moves upstairs to "the human animal" one instead. Here there are plenty of interactive activities such as; can you jump as far as a rabbit, can you hang from a tree as long as a monkey, or remember as many numbers as a chimpanzee. The children love it, and Maria is happy that her children are having fun.
But Maria also wonders why some exhibits, especially the human animal, have so many and great interactive possibilities where other exhibits are just plain watch and read. She feels the museum visit would improve if more exhibits had similar interactions as an alternative to that.
With this scenario I bring up three of the problems from the pain point table. The lack of information on website, an exhibit being closed and the lack interaction being boring for children.
Scenario 3, kid wants to have fun. (Thomas Ziegelbecker)
It is Jakob’s day off from school on this sunny Monday.
Today he wakes up very early, because he is really excited about the museum visit to “Naturhistoriska museet”, which his mother Maria promised him. However, it is not the first time for Jakob to visit this museum, as he already went there twice with school and he really enjoyed both of his visits. One of the reasons for that is their new exhibition, called “the human body”, which Jakob likes the most as he thinks it is the most fun.
After the family arrives at the museum Maria asks Jakob what he wants to do first. Even though Jakob visited the museum twice, he does not instantly know. Maria, a little bit confused, then asks him what he can actually remember from his last visits.
So Jakob starts to list a few things including, the human body, the cinema, the dinosaurs and the hall with the big skeletons.
Therefore, Maria checks the map and suggest to start with the big skeletons and the cinema, as both are downstairs.
Before they reach the skelletons, they have to cross a few other rooms. For instance, rooms full of minerals, or ships. Although Maria believes those rooms to be interesting Jakob does not like them at all and seems to be very bored when Maria stops at some random ships. Jakob considers those rooms to be boring, dull and no fun at all, because he just does not know what to do in there. After a while he tells Maria that there is too much text and no activities for him. Thus, Maria hurries up and they finally get to the room with the big skelletons. Jakob’s mood improves instantaneously and he is really impressed at first, but that does not last for long and so they go to the movie. When they reach the last room Jakob is really happy and he gets really excited again.
Jakob really enjoys the small little games in the last rooms. They are way more interactive than the little games on the touch screen in the previous rooms. Those games took very long to react to his input and he did not really understood the aim or purpose of the games. He always looked for feedback at the end or some kind of incentive to solve the quiz question, but nothing happened at the end of the games. Thus, he always losses his interest in them very quickly.
The games in the last room are totally different, they are more physical and respond way faster. Jakob really enjoys to explore all the different human parts which he can either touch, read and or even smell.
At the end Jakob wonders why not all rooms could be more like this last one. Explorative and fun!
Maria noticed that Jakob really likes the last room the most, as this room was also the one room with the most kids inside. So she asks Jakob why the last room is so much better than the others. Jakob answers that this is because it is not ordered or as clean as the others. There are no plates but whole tables that you can also touch. The room is also more colourful, chaotic and lighter than the others. It’s more like a living jungle, he says.
Scenario 4, kid wants to have fun. (Jessie Pease)
Today is a Friday in October, and Jakob does not have school today. He quickly wakes up and runs downstairs for breakfast. His mom said they were going to do something fun today! As he sits at the kitchen table eating his müesli and fil, his mom gives him 3 options of things to do for the day. 1. Go to the park. 2. Go to a movie. 3. Go to the Natural History Museum. He screams "tre!!!" He knows that if he goes to the Natural History Museum, it's like going to a park and a movie in one trip. Jakob, his mother Maria, and his sister Anna pack up the car and drive over to the museum. Jakob has been to the Natural History Museum before, but only with his classes in school. Today he can do whatever he wants!
As they enter, Jakob runs over to the dinosaur exhibit. As he approaches, and his mom jogs behind him, they notice that the exhibit is closed. His face goes from :D to :( in half a second. Luckily because Jakob is only a ten year old little boy, he moves on quickly and starts to jog to the large underwater animal exhibit. He remembers that there were big animal bones there too! When he arrives, he looks at the various animals hanging and behind the screens. He gets bored pretty quickly. He goes over to some of the interactive parts of the exhibit and presses the buttons, but he hates reading, so he just keeps walking. He goes through the entire exhibit in less than five minutes.
Jakob normally goes to the museum with other friends, so they play games with each other and run around. "Why is the museum not as fun today?" Jakob says to his mom. She looks at him with a concerned and sad look on her face, shakes her head, and says, "I don't know." She suggests that they go see the movie playing in 15 minutes at the Cosmonova. They buy tickets and get in line for Sea Rex 3D, which is the movie that combines both dinosaurs and underwater animals.
After the movie, Jakob runs out and says that he loves dinosaurs so much that he wants a plush dinosaur stuffed animal from the gift shop. Maria feels bad that Jakob was sad earlier, so she buys him and Anna both a stuffed animal.
After the gift shop, Maria takes Jakob up to the Human Animal Exhibit, but there are 350+ people in the exhibit, and they can't see anything. It is too crowded. At this point, Anna is getting tired and needs a nap. Jakob is hungry for lunch. They decide that they have had a fun time at the museum this morning, and they head back to the car.
On the way home, Maria asks Jakob, "Did you have fun today?" and he replies, "Yeah!!!" He follows that excitement with, "But mom, it was not as fun as last time because I got bored in the big animal exhibit. I wish I could have played with the toys in the human exhibit too. The movie was the best part because it was big and flashy! There were lots of sounds, big animals, action, adventure, and it was in 3D! I wish the whole museum was as cool as the movies." Overall, Jakob is very happy with the movie, the new dinosaur plushie, and the fact that he got to run around the Natural History Museum again.
Pain points

Personas
Primary
Name: Jakob Eriksson
Age: 10
Hometown: Stockholm, Sweden
Background
Jakob lives in Stockholm with his mothers Maria and Julia, and his baby sister Anna. On his free time he likes playing ice-hockey during winters and football in the summers. When he's not playing sports he likes playing Minecraft, either on his stationary PC, or his iPhone which he is quite experienced with using.
Jakob lives in Stockholm with his mothers Maria and Julia, and his baby sister Anna. On his free time he likes playing ice-hockey during winters and football in the summers. When he's not playing sports he likes playing Minecraft, either on his stationary PC, or his iPhone which he is quite experienced with using.
Personality
Jakob is shy, likes to learn new things and is easily amazed.
Today
Since Jakob has a day off from school today, his mother Maria decided to take him with him and go to Naturhistoriska Riksmuseet. It's the third time he's going there and he is really excited to go again.
Secondary
Name: Maria Eriksson
Age: 41
Hometown: Stockholm, Sweden
Name: Maria Eriksson
Age: 41
Hometown: Stockholm, Sweden
Maria is living together with her girlfriend Julia in Gamla Stan, Stockholm. She works as an accountant at Handelsbanken. She studied Industrial Managment at KTH in Stockholm. She loves her family above everything else, and enjoys spending time with them whenever she can.
Personality
Maria is very ambitious, intellectual and adventurous. She likes to spend time with her children, especially when she's helping them to learn new things. A true Apple fan, she knows her phone and Macbook in-and-out, but whenever she picks up her girlfriends Nexus 5 or is forced to use Windows she is quite clueless.
Today
She took the day off from work to take her children to Naturhistoriska. She wants Jakob to learn something new and have fun on his day off.
Scenario 1, mother want her kids to learn. (Alex Hoffmann)Maria heard about a new exhibition in the Naturhistoriska Museum so she took the day off to go there during the week when there wont be as many people. The new exhibition is supposed to be specially directed at children so she hopes Jakob can learn a lot there.
On the internet page of the museum she takes a look at the map and decides to combine the visit with an older exhibition about prehistoric animals and humans because Jakob loves the Ice Age movies.
In the museum they first visit the older exhibit. There are a lot of life-sized animals and huge skeletons. Jakob is impressed by the size and asks what all the animals are. Maria tells him about the animals and the world back then while they pass through the exhibition. Jakob always runs to the next pieces, amazed by the size and new images. Maria has the feeling that he is learning a lot in that room but there have been only plates with more information for her, nothing interactive for Jakob.
After that they go to the new exhibition. As expected its quite empty so Jakob can run around from one to the other. Maria doesn't have to explain a lot because everything works on its own. Jakob is able to interact with everything and learns by doing so. Maria thinks that more information about the things he is doing would be better though. This exhibit is more of a playground with a theme than a exhibition. While Jakob is at another piece she tries out one of the pieces with a display because probably there is more information to get. But unfortunately it is just a very simple game-like series of pictures without real content. She thinks that this room is too much to play around and too less information and learning.
When they leave she wonders if the combination of those two exhibitions would be a good solution. She also needed a better way than plates to get information for herself. Then she would have been able to explain even more to her son. Jakob was really happy with the visit, he had a lot of fun and says he wants to come back . So at least his interest in museums is strengthened.
Scenario 2, mother want her kids to have fun. (Petter Janse)
Maria has taken the day off to take her two children Jakob and Anna to the Naturhistoriska museum. She chose this day because there is a teacher day at the school so both her children have their day off and need someone to take care of them anyway, so they might as well get a fun day together out of it.
When they arrive at the museum they find a map that shows that there are two floors with exhibits. She also sees that the dinosaur exhibit is closed for renovation, something she did not see any information about when she visited their homepage to find the opening hours. She is disappointed because she knows Jakob love that exhibition. Instead they decide to start with the first one on the entrance floor. This is an exhibit about "diversity of life" with a lot of stuffed animals, and there is not much to do other than look at the various animals and read the names of them. Both Jakob and Anna quickly gets bored and tell Maria that this is no fun. Maria understand that just watching stuffed animals and reading their names are neither very fun nor interesting for children of their age.
Maria sees a employee and asks him if there isn't anything more suited for children of their age. The employee answers that there is an exhibit one floor up with a lot of fun interactions that is suited for younger guests such as her children. Maria and her children leaves the diversity of life exhibit and moves upstairs to "the human animal" one instead. Here there are plenty of interactive activities such as; can you jump as far as a rabbit, can you hang from a tree as long as a monkey, or remember as many numbers as a chimpanzee. The children love it, and Maria is happy that her children are having fun.
But Maria also wonders why some exhibits, especially the human animal, have so many and great interactive possibilities where other exhibits are just plain watch and read. She feels the museum visit would improve if more exhibits had similar interactions as an alternative to that.
With this scenario I bring up three of the problems from the pain point table. The lack of information on website, an exhibit being closed and the lack interaction being boring for children.
Scenario 3, kid wants to have fun. (Thomas Ziegelbecker)
It is Jakob’s day off from school on this sunny Monday.
Today he wakes up very early, because he is really excited about the museum visit to “Naturhistoriska museet”, which his mother Maria promised him. However, it is not the first time for Jakob to visit this museum, as he already went there twice with school and he really enjoyed both of his visits. One of the reasons for that is their new exhibition, called “the human body”, which Jakob likes the most as he thinks it is the most fun.
After the family arrives at the museum Maria asks Jakob what he wants to do first. Even though Jakob visited the museum twice, he does not instantly know. Maria, a little bit confused, then asks him what he can actually remember from his last visits.
So Jakob starts to list a few things including, the human body, the cinema, the dinosaurs and the hall with the big skeletons.
Therefore, Maria checks the map and suggest to start with the big skeletons and the cinema, as both are downstairs.
Before they reach the skelletons, they have to cross a few other rooms. For instance, rooms full of minerals, or ships. Although Maria believes those rooms to be interesting Jakob does not like them at all and seems to be very bored when Maria stops at some random ships. Jakob considers those rooms to be boring, dull and no fun at all, because he just does not know what to do in there. After a while he tells Maria that there is too much text and no activities for him. Thus, Maria hurries up and they finally get to the room with the big skelletons. Jakob’s mood improves instantaneously and he is really impressed at first, but that does not last for long and so they go to the movie. When they reach the last room Jakob is really happy and he gets really excited again.
Jakob really enjoys the small little games in the last rooms. They are way more interactive than the little games on the touch screen in the previous rooms. Those games took very long to react to his input and he did not really understood the aim or purpose of the games. He always looked for feedback at the end or some kind of incentive to solve the quiz question, but nothing happened at the end of the games. Thus, he always losses his interest in them very quickly.
The games in the last room are totally different, they are more physical and respond way faster. Jakob really enjoys to explore all the different human parts which he can either touch, read and or even smell.
At the end Jakob wonders why not all rooms could be more like this last one. Explorative and fun!
Maria noticed that Jakob really likes the last room the most, as this room was also the one room with the most kids inside. So she asks Jakob why the last room is so much better than the others. Jakob answers that this is because it is not ordered or as clean as the others. There are no plates but whole tables that you can also touch. The room is also more colourful, chaotic and lighter than the others. It’s more like a living jungle, he says.
Scenario 4, kid wants to have fun. (Jessie Pease)
Today is a Friday in October, and Jakob does not have school today. He quickly wakes up and runs downstairs for breakfast. His mom said they were going to do something fun today! As he sits at the kitchen table eating his müesli and fil, his mom gives him 3 options of things to do for the day. 1. Go to the park. 2. Go to a movie. 3. Go to the Natural History Museum. He screams "tre!!!" He knows that if he goes to the Natural History Museum, it's like going to a park and a movie in one trip. Jakob, his mother Maria, and his sister Anna pack up the car and drive over to the museum. Jakob has been to the Natural History Museum before, but only with his classes in school. Today he can do whatever he wants!
As they enter, Jakob runs over to the dinosaur exhibit. As he approaches, and his mom jogs behind him, they notice that the exhibit is closed. His face goes from :D to :( in half a second. Luckily because Jakob is only a ten year old little boy, he moves on quickly and starts to jog to the large underwater animal exhibit. He remembers that there were big animal bones there too! When he arrives, he looks at the various animals hanging and behind the screens. He gets bored pretty quickly. He goes over to some of the interactive parts of the exhibit and presses the buttons, but he hates reading, so he just keeps walking. He goes through the entire exhibit in less than five minutes.
Jakob normally goes to the museum with other friends, so they play games with each other and run around. "Why is the museum not as fun today?" Jakob says to his mom. She looks at him with a concerned and sad look on her face, shakes her head, and says, "I don't know." She suggests that they go see the movie playing in 15 minutes at the Cosmonova. They buy tickets and get in line for Sea Rex 3D, which is the movie that combines both dinosaurs and underwater animals.
After the movie, Jakob runs out and says that he loves dinosaurs so much that he wants a plush dinosaur stuffed animal from the gift shop. Maria feels bad that Jakob was sad earlier, so she buys him and Anna both a stuffed animal.
After the gift shop, Maria takes Jakob up to the Human Animal Exhibit, but there are 350+ people in the exhibit, and they can't see anything. It is too crowded. At this point, Anna is getting tired and needs a nap. Jakob is hungry for lunch. They decide that they have had a fun time at the museum this morning, and they head back to the car.
On the way home, Maria asks Jakob, "Did you have fun today?" and he replies, "Yeah!!!" He follows that excitement with, "But mom, it was not as fun as last time because I got bored in the big animal exhibit. I wish I could have played with the toys in the human exhibit too. The movie was the best part because it was big and flashy! There were lots of sounds, big animals, action, adventure, and it was in 3D! I wish the whole museum was as cool as the movies." Overall, Jakob is very happy with the movie, the new dinosaur plushie, and the fact that he got to run around the Natural History Museum again.
Pain points

| Issue/Opportunity | Primary Persona | Secondary Persona |
|---|---|---|
| Not enough interactive activities. | 1 | 2 |
| Too long texts descriptions | 3 | 3 |
| Slow interactive software | 1 | 2 |
| Lack of feedback | 1 | 4 |
| An exhibit is closed | 2 | 3 |
| Lack of information on the website. | 5 | 2 |
| Not enough information about the topic | 4 | 2 |
