Wednesday, September 24, 2014

Group meeting: Interview analyse.

Yesterday we went to the museum to conduct our interviews for the design research. We followed the three rules of Rick E. Robinson, "You go to them", "You talk to them" and "You write stuff down", meaning we went directly to our users in the environment where our solution will be in place. 

Today we gathered again to look through the interviews together as a group and see if we could find any phenomena or patterns. We decided the best way would be to just go through the questions one by one and let everyone tell what answers they got. If more of us got the same answer to a question it can be seen as a pattern and of course be more important than the answers that only occurred once. Some questions are left out as the answers were either screening questions or had irrelevant answers. The full set of questions can be found in this post:

http://swedishblondies.blogspot.se/2014/09/group-meeting-on-922-creating-moderator.html


2) How old are you?
Our subgroup is children of the age of 7-12 but it is not very strict at this point and because the lack of children to interview we went a bit broader. It also isn't trivial to guess the age before starting the interview. The actual range landed at 5-13 in our interviews. But since there is a huge difference between a 5 year old and a 13 year old we also discussed splitting our subgroup into two personas, one younger and one older.

4) How often do you go to museums?
The answer varied, but the average was somewhere around 3-5 times a year.

5) Do you normally enjoy going to museums?

Everyone we asked said they enjoyed the visit. Considering the museum we went to is aimed at children that was not too surprising. However we also wondered whether even if they did not enjoy the visit they would have said so standing next to their parents (and us).

6) What was the best museum you've been to? Why?
We got a lot of different answers, but when asked why a certain museum was their favorite we noticed a pattern that they had a lot of interaction.

7) Do you like interacting with other people while at a museum?
The big majority said they would rather stick to the people they came with than interacting with other people at the museum. Considering one of our early brainstorming ideas was to make a game where you compete against other groups this was important for us to know.

9) How can you make the museum more fun?
There were not many ideas of how to make the museum more fun. But it was a hard questions and not something we expected a lot of answers from.

10) Why did you visit the museum?

A lot of the people choose this museum because they had been here before, but said it is big enough for you to learn something new every time. Some also said they had not been able to see everything last time because it is so big, and now they wanted to see the rest. Some also mentioned the human body exhibit as a reason for coming.

11) What are you hoping to get out of the experience?

A lot of people said they came hoping to learn stuff in a fun environment. The human body exhibition was also mentioned again with people having expectations to have fun there.

12) What are you hoping to learn?

Once again the human body exhibition was mentioned by several people. Wanting to learn about it in a fun and experimental environment. It seems to be the most popular thing in the museum at the moment.

2) What was the worst part of your visit?
People did not have much bad to say about their visit, but two things were mentioned. One was that the dinosaur exhibit was closed which disappointed a lot of people (though not really relevant to our project). They also noted a big difference between the exhibitions. Some had a lot of interactive parts to them (as mentioned in our individual state of art analyses), where as others had none at all. It was suggested to add more interactions to the ones that were missing it to make them as fun as the rest.

3) What was the best part of your visit?
The two big winners here was again the human body, as well as the Cosmonova movie.

4) What did you learn?
Most children could not come up with anything particular they had learned during the visit.  However a few mentioned that the Cosmonova movie had been a good tool of learning, and it was the only learning experience mentioned.

Having gone through the interviews one problem occurred to us. Everyone we talked to was very positive, either because they were too shy to be honest, or because they actually loved it all. However since we are looking for a problem to solve, we were hoping to have some critic that we could focus on improving.

We did discuss the idea one guest gave us, to update the parts of the museum that were missing interactive parts. By gathering information from our subgroup and their thoughts on the already existing solutions, it would help us to create our own solution. We could then implement this solution in one of the exhibitions that are currently lacking any interaction to make those as popular as the human body exhibition that had a lot of interaction and was by far the most popular exhibition.

Map of the museum




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